Pepe Jeans has released their latest Spring/Summer 2022 underwear collection.
Including both men’s and women’s underwear, the capsule draws inspiration from various sources, but broadly aims to cater to a diverse audience that appreciate “seasonal colours and fashion-forward, trend-led designs”.
The women’s collection highlights re-emerging trends, such as the tie-dye print (available in three primary colour-ways: pink, blue, and green), as well as various styles, prints, and fabrications to ensure Pepe lovers have underwear they’ll “adore for the season”.
The men’s collection introduces bamboo as a fabrication, which offers customers a softer, luxurious feel and comes in standard block colour prints.
Mark Blenkinsop, Chief Marketing Officer from the group AWWG, stated: “The SS22 underwear collection is beautifully curated and brings together many of Pepe Jeans’ legacy styles: challenging and brave young fashion that harks back to Pepe Jeans’ earliest days in Notting Hill during the 1970s. At the same time it incorporates many of today’s newest global fashion trends, a nod to the leading international brand Pepe Jeans has become.”
