Bridgerton star Regé-Jean Page has been announced as an Ambassador of Elegance for Swiss luxury watch brand Longines.
Following in the footsteps of fellow ambassadors including Kate Winslet and Aishwarya Rai Bachchan, the Emmy-nominated British actor will front the company’s latest editorial campaigns.
In a press release announcing Page’s new appointment, Longines describe the Dungeons and Dragons star as possessing “an elegance that transcends borders and generations”, whilst the brand’s chief executive officer Matthias Breschan praised Regé’s talent and presence as being the kind that “only comes along a few times in a generation”.
In his own personal statement Regé-Jean Page said: “It’s simple, really. Longines makes such beautiful watches. There is something very special about being able to work with things that bring beauty to the world.”
Addressing Longines’ now infamous claim that “elegance is an attitude” Regé-Jean adds: “I think I’m capable of elegance and I like to hold myself to a standard of elegance, which means carrying myself with a certain consciousness. Part of that is a generosity and living in a way that is helpful to other people. In doing that, you can bring more beauty to the world.”
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