Singer and member of SEVENTEEN, Vernon, has been announced as the inaugural global ambassador for fashion brand KENZO.
In a statement revealing the appointment of the K-POP star, the luxury French/Japanese fashion house expressed their excitement, stating, “KENZO is thrilled to introduce Vernon as its first global ambassador. Vernon is joining forces with KENZO, a brand closely associated with the international entertainment scene, led by Artistic Director Nigo.”
The 25-year-old artist shared his sentiments, saying, “Being chosen as KENZO’s Global Ambassador is a great honor and privilege. I am eager to explore the exciting possibilities that this partnership will bring and I look forward to showcasing a different aspect of myself to fans worldwide.”
Additionally, KENZO confirmed that the rapper, known for his song “Darl+ing,” will be making his debut appearance as brand ambassador at the Passerelle Debilly during Paris Fashion Week, attending the SS24 KENZO runway show.
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KENZO, founded and established in 1970 by the late Kenzō Takada, a renowned Japanese fashion designer, is widely acclaimed for its unique blend of Asian and European aesthetics. The brand operates as part of the prestigious LVMH conglomerate.
