BTS star Jimin has been unveiled as the latest ambassador for luxury jewellery brand Tiffany & Co.
The South Korean artist’s work with Tiffany begins immediately and his first ad campaign for the jeweller will be released later this year at an unspecified date. As part of his ambassadorship, Jimin will appear in ad campaigns and at key brand events.
The announcement was accompanied by a photo of a shirtless Jimin wearing a black suit and a collection of the brand’s “Lock” bracelets.
Alexandre Arnault, Executive VP at Tiffany & Co, said of the singers appointment: “We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest house ambassador. He embodies the energy, style and sense of modernity that epitomises Tiffany & Co. We are proud and incredibly excited to unveil our future campaigns with him launching later this spring.”
With Jimin himself adding: “It is a great honour to partner with Tiffany and embody the values of a brand that has a passion for design, innovation, and artistry.”
The 27-year-old ‘Dynamite’ hitmaker follows in the footsteps of fellow K-pop star Rosé from Blackpink, who was also named as a brand ambassador for the American jewellers back in 2021.
