If your warm-weather wardrobe needs a reset, Luca Faloni makes a strong case for buying less and buying better. The Italian-born brand has built a devoted following over a decade. Fans range from British royals to Hollywood A-listers. The reason is simple: exceptional fabrics, small-scale Italian craftsmanship, and designs that never date. Below, we round up eight of the best pieces to buy right now.
Founded in Turin in 2014 by Luca Faloni, the brand works exclusively with small family-run Italian workshops. Fabrics come from the country’s finest mills — linen from Albini, cashmere from Cariaggi, piqué cotton from a historic Veneto mill. There are no sales. No seasonal discounts. Just timeless pieces at fair, direct-to-consumer prices.
1. The White Portofino Linen Shirt
The Classic Shirt
The Portofino is arguably the most iconic design in the collection. It’s named after the jewel of the Ligurian coast — and it lives up to the reference. The shirt is cut from pure, highly breathable linen in a crisp white. Furthermore, the signature Paramontura collar gives it a polish that separates it from every other white linen shirt on the market. In short, it’s the one shirt that genuinely works from a morning meeting to a terrace dinner. Pair it with the Lipari trousers below for an effortless Italian look.
2. The Midnight Blue Knitted Cotton Polo
The Statement Polo
This short-sleeved polo is knitted from 100% organic cotton. As a result, it has a fluid drape that immediately sets it apart from a standard piqué polo. The midnight blue colourway is one of the most versatile in the edit. It’s fitted, yet genuinely comfortable. Moreover, it threads the needle between dressed-up and relaxed in a way that few garments manage. In summary, this is a piece that photographs beautifully and feels even better to wear.
3. Chocolate Brown Lipari Linen Trousers
The Trouser
Chocolate brown is having a serious moment in menswear. This take — in premium linen cut to a relaxed Lipari silhouette — is one of the cleanest we’ve seen. These trousers are made in Italy for maximum breathability. Consequently, they’re an essential warm-weather staple that pairs with almost everything else in this edit. The rich, earthy tone also elevates them above more predictable neutrals. For example, wear them with the white Portofino shirt for a palette that feels considered rather than coordinated.
4. The Olive Green Linen Overshirt
The Layer
The overshirt looks effortless when done right. This one gets it very right. Made in Italy from breathable linen, with a relaxed fit and distinctive horn buttons, it adds a utilitarian edge without straying into workwear territory. In olive green, moreover, it’s genuinely seasonless. Throw it over a tee on a cool July evening. Alternatively, wear it open over the khaki polo for a tonal layered look.
5. The Khaki Green Classic Piqué Polo
The Everyday Polo
This is the piece that best captures the brand’s philosophy. It’s timeless, understated, and impeccably made. The cotton piqué is woven at a historic mill in the Veneto. As a result, it has a texture and drape that mass-market polos simply cannot match. Additionally, it works across seasons — with chinos, shorts, or the Lipari trousers. In short, it’s the kind of staple that quietly anchors an entire wardrobe.
6. The White Siena Piqué Shirt
The Hybrid
The Siena is one of the most original designs in the collection. It blurs the line between shirt and polo. Specifically, it uses premium cotton piqué fabric — the material you’d normally find on a polo — but pairs it with a classic button-through shirt collar. The result is smarter than a polo, yet more relaxed than a traditional shirt. In white, it’s particularly versatile. Wear it tucked or untucked; it handles both equally well.
7. The Sea Grey Elba Linen Jersey Polo
The Lightweight
The Elba is the most casual polo in the range. It’s also the most tactile. The fabric is feather-light linen jersey, woven in Italy. Sea grey is the perfect non-colour — sophisticated without trying. Furthermore, the linen jersey construction leans into the softness of knitwear while keeping the smarter silhouette of a collar. The fabric improves with wear too. In other words, this one gets better over time.
8. Navy Blue Lightweight Cotton Chinos
The Foundation
Every wardrobe edit needs a trouser that does everything. These are it. The chinos are made in Italy from premium whipcord cotton — a tight diagonal weave that’s durable yet genuinely light. They work for smart-casual dressing across all four seasons. Navy is also the most versatile colour in the edit; it pairs cleanly with every other piece above. In summary, if you’re adding just one bottom to the rotation, make it this one.
Your Questions Answered
Is Luca Faloni actually Italian?
Yes — genuinely so. Luca Faloni was born and raised in Turin, Northern Italy, and founded the brand in 2014. Turin is one of Europe’s great centres of textile manufacturing, so the roots run deep. Today, the brand is headquartered in London and sells globally. However, every garment is still produced in Italy by small, family-run workshops. Materials come from the country’s finest mills: linen from Albini, cashmere from Cariaggi, and piqué cotton from a historic mill in the Veneto. In short, the Italian credentials aren’t a marketing angle — they’re the foundation of the business.
Do celebrities wear Luca Faloni?
Frequently, and at the highest level. Prince William wears the polo shirts and linen shirts regularly. Prince Harry wore the brand on his official Colombia tour. Beyond royalty, confirmed fans include Tom Cruise, Stanley Tucci, Cillian Murphy, Penn Badgley, and Tom Brady — photographed in a Faloni cashmere sweater at the Paris Olympics. Notably, all of them lean towards understated dressing. That tells you everything about the brand’s positioning.
Is this quiet luxury?
It’s one of the clearest examples of quiet luxury in menswear. Crucially, the brand was doing this before the term went mainstream. There are no logos, no trend-driven collections, and no seasonal sales. Instead, every piece is built around exceptional materials and a timeless silhouette. As a result, garments look better with age rather than dating after a season. If you’re looking for a label that embodies “buy less, buy better”, this is the answer.
How many stores are there?
The brand currently operates stores in Milan, London (Marylebone, St James’s Piccadilly, and a flagship on King’s Road, Chelsea), New York, Miami, Munich, Stockholm, and Zurich. Each store is designed by Turin-based architects. Additionally, every location features the brand’s signature Aperitivo bar — a nod to the relaxed Italian spirit the label is built on. For the latest list, visit lucafaloni.com/pages/our-stores.
