Swedish House Mafia have released a limited edition capsule collection. It marks Sweden’s return to the FIFA World Cup. The drop launches today, Friday 19 June 2026, and is available at shop.swedishhousemafia.com.
Why the Trio Released This Collection
This is Sweden’s first World Cup appearance since 2018. So, Axwell, Steve Angello, and Sebastian Ingrosso have used the moment to celebrate their Swedish roots. What’s more, the timing lines up with the national team’s strong start to the tournament. Sweden currently sits top of Group F, after a 5-1 win over Tunisia in their opening match.
Inside the Capsule Collection
The capsule is cut entirely in monochrome. Instead of typical football merchandise styling, it goes for something more understated and lasting. Every piece features a bespoke crest. It combines the Swedish flag, the “SHM” initials, and the three-dot symbol long associated with the group.
The number 3 runs throughout the range. It represents both the trio and a signature motif the group has used since their formation. For instance, it appears on the back of the football jerseys, alongside each member’s surname. As a result, it continues their long-running visual identity.
The range includes:
- Football jerseys
- Mini shorts
- Zip hoodies
- Sweatpants
- Distressed caps
- Heavyweight mesh baggy shorts
All pieces are available in black or white.
Pricing and Availability
Prices start from €45. The full collection is available exclusively via shop.swedishhousemafia.com. So, mark your calendar: it launches today from 6pm CEST / 5pm BST / 12pm ET.
About the Group
Swedish House Mafia formed in 2008. Since then, Axwell, Steve Angello, and Sebastian Ingrosso have become one of the most influential acts in electronic music history. For example, the trio were the first electronic act to headline and sell out Madison Square Garden, in 2011. The following year, they became the first to close Coachella’s main stage. Meanwhile, their tracks “Save the World” and “Don’t You Worry Child” earned GRAMMY nominations and multi-platinum certifications.
Their 2022 studio album Paradise Again debuted at number one on Billboard’s Dance/Electronic Albums chart. It featured collaborators including The Weeknd, Sting, A$AP Rocky, and Fred again.. The lead single, “Moth To A Flame,” went gold or platinum in nine countries. Additionally, it surpassed a billion streams on Spotify.
In 2025, the trio launched Superhuman, their new label and creative home. Going forward, it will serve as the primary platform for future releases and emerging artists.
Find Swedish House Mafia:
Website: swedishhousemafia.com
Instagram: @swedishhousemafia
