Primark fans rejoice! A new flagship store is opening on Tottenham Court Road, and after getting an exclusive sneak peek tonight we can tell you it’s really quite something. Three buildings have merged together to create a huge 82,400 square foot, four storey store which is spacious, innovative and provides a wholly new digital fashion experience. Recreated tube carriages are dotted about showcasing individual looks, combined with digital displays throughout the store. One giant LED lift wall made of a whopping 2.9m LED lights shows seasonal campaigns. Much of the original architecture of the building has remained, with exposed brick contrasting with bright fluro and modern fittings.
Most importantly though are the clothes, and as ever will provide great fashion at affordable prices… capsule collections and limited edition lines can all be found here. It’s definitely Primark…just not as we all know it.
Primark Tottenham Court Road opens 20th September 2012.
Primark Tottenham Court Road Address
484-504 Oxford Street, London, W1C 1HG
Telephone Number: 020 7495 0420
Primark Tottenham Court Road Opening Hours
Monday – Friday 8.30-9.00
Saturday 8.30-8.00
Sunday 12.00-6.00
great review. i’m coming there on 15th Oct 😉
I visited your store in Tottenham Court Road recently and found the staff very relaxed and smiley and also extremely helpful, unlike the store in Oxford Street, where I usually shop. Thanks for making my shopping trip a pleasant and enjoyable experience. Carol.
worst place to work at. management is C**p and you get f*** all from the company
I wish all workers at Primark would have a high income. My blessings to you all for doing a great work. It must be hell to work there. Me as a customer understand if you not always smiling. Especially in the stores in city, I feel so sorry for you. It’s to much people. It’s crazy! If I can I avoid this stores.