Holland Cooper AW26 has arrived, with acclaimed British actor Richard E. Grant fronting the brand’s new Country campaign, A Very British Season.
Shot against the rolling backdrop of the Cotswolds, the campaign brings together fashion, equestrian culture and traditional British country life. Think heritage checks, sharply cut tailoring, wax jackets, tweed and polished riding-inspired pieces, all given a contemporary edge.
More than simply a new-season campaign, A Very British Season makes a confident case for the continued appeal of British country dressing.
Quick Look
- Brand: Holland Cooper
- Campaign: A Very British Season
- Season: Autumn/Winter 2026
- Campaign star: Richard E. Grant
- Also featuring: Jade Holland Cooper, Jodie Kidd, Rosie Tapner, Harry Cobden, Will Rawlin and Chaad Hewitt
- Location: The Cotswolds
- Key pieces: Tailoring, tweed, outerwear, knitwear, wax jackets and country essentials
Holland Cooper Unveils A Very British Season for AW26
Holland Cooper has always occupied the point where traditional country clothing meets polished luxury fashion. For AW26, the British brand pushes that identity further.
A Very British Season was photographed in the Cotswolds, providing a suitably British backdrop to the collection.
Richard E. Grant leads an eclectic cast that includes Holland Cooper Founder and Managing Director Jade Holland Cooper, British model and television personality Jodie Kidd, former model and racing presenter Rosie Tapner, Champion Jockey Harry Cobden, international event rider Will Rawlin and Australian content creator Chaad Hewitt.
It is a clever mix. Rather than presenting country style as something preserved behind glass, Holland Cooper places it within contemporary British culture, bringing fashion, sport, entertainment and equestrian life together.
SHOP WOMENSWEAR COUNTRY COLLECTION → SHOP MENSWEAR COUNTRY COLLECTION →
Richard E. Grant Becomes the Latest Holland Cooper Icon
At the centre of A Very British Season is Richard E. Grant, who becomes the latest figure to join Holland Cooper’s roster of brand Icons.
It is a pairing that makes sense. Grant’s distinctive personal style, wit and unmistakably British screen presence fit neatly with a collection built around heritage without becoming overly traditional.
For Holland Cooper, his involvement also helps position the Country collection beyond purely equestrian clothing. Instead, AW26 presents a broader wardrobe that can move between rural weekends, city life and smarter occasions.
That town-and-country crossover is increasingly important to the modern British heritage look. Waxed outerwear, tweed, riding boots and checked tailoring no longer need a postcode in the Cotswolds to make sense.
Inside the Holland Cooper AW26 Collection
So, what does Holland Cooper AW26 actually look like?
The collection centres on heritage fabrics, structured tailoring and elevated country essentials, spanning statement coats, blazers and knitwear through to gilets, boots and accessories.
For womenswear, one of the key pieces is the Cheltenham Coat, available in shades including Glen Green and Dark Camel. Its long, structured silhouette provides a more refined alternative to conventional country outerwear.
The Ariella Blouse brings a softer element to the collection, while the 360 Maxi Tweed Circle Skirt taps directly into the renewed appetite for traditional British fabrics.
Menswear takes a similarly polished approach. The Single Breasted Blazer in Clarence Check is a standout, alongside fleece gilets, Chelsea boots and classic wax jackets.
If the aesthetic appeals, our guide to the best brands like Barbour explores more labels combining heritage outerwear with contemporary style.
Why British Country Style Is Moving Back Into Fashion
The timing is interesting.
British heritage clothing has been steadily moving beyond its traditional audience. Wax jackets, barn jackets, tweed, loafers, riding boots and checked tailoring have all become increasingly visible within mainstream fashion.
Holland Cooper sits at the more polished end of that spectrum. Instead of reproducing traditional country uniforms, the brand sharpens familiar codes with fitted silhouettes, statement hardware and luxury finishes.
The result is country clothing designed to feel equally comfortable on a London street as it does in the countryside.
For AW26, that distinction is particularly clear. A Very British Season doesn’t attempt to reinvent British heritage. It simply gives it a more glamorous wardrobe.
What Jade Holland Cooper Says About the Campaign
Founder and Managing Director Jade Holland Cooper describes the campaign as a celebration of the elements that have shaped the brand since its beginning, including the countryside, craftsmanship and the people associated with that way of life.
Those ideas run throughout the AW26 collection. Traditional fabrics and familiar country silhouettes remain important, but the styling makes them feel noticeably more contemporary.
Holland Cooper AW26 Womenswear: Key Pieces
- Cheltenham Coat (Glen Green)
- Cheltenham Coat (Dark Camel)
- Ariella Blouse (Oyster)
- Cotswold Belted Gilet (Chocolate)
- Ariella Blouse (Chocolate)
- 360 Maxi Tweed Circle Skirt (Dark Green Herringbone)
- Hampton Boot (Black Nutmeg)
- High Waisted Straight Trouser (Oatmeal)
- Baker Boy Cap (Bourbon)
- Hampton Boot (Nutmeg)
- Baker Boy Cap (Glen Green)
Holland Cooper AW26 Menswear: Key Pieces
- Single Breasted Blazer (Clarence Check Forest)
- Country Fleece Gilet (Khaki)
- Classic Trouser (Clarence Check Merlot)
- Single Breasted Blazer (Clarence Check Merlot)
- Suede Tassel Loafer (Chocolate)
- Classic Wax Jacket (Moss Wax)
- Chelsea Boot (Chocolate)
SHOP WOMENSWEAR COUNTRY COLLECTION → SHOP MENSWEAR COUNTRY COLLECTION →
A Modern Take on British Heritage
A Very British Season ultimately plays to Holland Cooper’s greatest strength: making traditional country style feel considerably more dressed up.
There are enough checks, waxed fabrics, riding references and tweeds to satisfy the heritage brief. However, the sharper tailoring and more luxurious styling push the collection firmly into fashion territory.
Richard E. Grant is an inspired choice to front that message. He brings personality and a distinctly British character to a campaign that could otherwise risk becoming overly polished.
For anyone looking to embrace the country aesthetic this autumn, Holland Cooper AW26 offers plenty of inspiration, whether that means going all-in on tweed and tailoring or simply adding a wax jacket or pair of riding-inspired boots to an everyday wardrobe.
Holland Cooper AW26 FAQs
What is Holland Cooper’s AW26 campaign called?
Holland Cooper’s Autumn/Winter 2026 Country campaign is called A Very British Season. It celebrates British country style, craftsmanship and heritage through a contemporary fashion lens.
Who stars in the Holland Cooper AW26 campaign?
British actor Richard E. Grant fronts the campaign. He appears alongside Jade Holland Cooper, Jodie Kidd, Rosie Tapner, Harry Cobden, Will Rawlin and Chaad Hewitt.
Where was the Holland Cooper A Very British Season campaign photographed?
Holland Cooper photographed A Very British Season in the Cotswolds, reinforcing the collection’s connection to British country life.
What is in the Holland Cooper AW26 collection?
Holland Cooper’s AW26 Country collection includes tailored coats and blazers, tweed, knitwear, wax jackets, gilets, boots, trousers and accessories across womenswear and menswear.
Who is Richard E. Grant working with for AW26?
Richard E. Grant is the lead face of Holland Cooper’s Autumn/Winter 2026 Country campaign, A Very British Season.
What is Holland Cooper known for?
Holland Cooper is a British luxury lifestyle brand known for combining traditional country influences with contemporary tailoring, statement outerwear, equestrian-inspired clothing and accessories.
