Here’s our guide to London’s best lingerie boutiques. From luxurious lace to the downright kinky – let’s get intimate!
For Brides
Check out where you’ll get the entire lower ground floor to play dress up. Expect to be greeted with champagne and don’t forget to bring your Maid of Honour along!
Agent Provocateur, 16 Pont Street, Knightsbridge SW1X 9EN, +44 (0)20 7235 0229
For Kinky Luxe
From satin bondage lingerie to lace gauntlets, Coco de Mer has it all. Complete with velvet changing rooms, their Monmouth Street store stocks Stella McCartney pieces alongside toys of the vibrating variety. They’ve also got an erotic library for you to brush up on new techniques to tease. Tempted yet?
Coco de Mer, 23 Monmouth Street, Covent Garden WC2H 9DD, +44 (0)20 7836 8882
For Classic Pieces
Invest in this Italian label for romantic pieces that will set your heart aflutter. Their concept store along Sloane Street is designed for that feminine touch – a perfect reflection of their silk babydolls and hand-embroidered lace robes. Tip: Try La Perla’s seductive range of Shapewear, adorned with Chantilly lace and designed to highlight your silhouette.
La Perla, 163 Sloane Street, Knightsbridge SW1 9QB, +44 (0)20 7245 0527
For Retro Beachwear
For a flattering cut with a hint of ‘50s resort glamour, the Pistol Panties flagship store in Notting Hill is stocked with nautical bikinis and retro one-piece swimsuits. We particularly love their flirty beach cover-ups, printed and embellished to perfection. Pistol Panties is also stocked in Selfridges, Level 3.
Pistol Panties, 75 Westbourne Park Road, W2 5QH, +44 (0)20 7229 5286
For Catwalk Trends
Myla: a contemporary brand featuring great craftsmanship matched with on-trend pieces inspired by the runways of fashion week. Their lingerie collection features striking colours and shapes, fused with delicate embroidery and exquisite tailoring. We particularly love their Arietta bra – black silk straps and endless amounts of lace, what’s not to like?
Myla, Cabot Place West, E14 4QS, +44 (0)20 7715 5374
For Latex
If latex is your thing, look no further for uniforms, costumes and corsets – all in latex rubber, of course – in this East London store. House of Harlot designer, Robin Archer, has collaborated with Louis Vuitton, Oscar de la Renta and Christian Dior so expect nothing but unique, handmade fetish fashion.
House of Harlot, Shop 2B, 63-65 Princelet Street, E1 5LP, +44 (0)20 7247 1069
For Heritage
A premium lingerie house established in 1939, Rigby and Peller is luxury personified in, well, intimates. With a renowned bra fitting service and stellar customer reviews, its no wonder they’re Corsetiere to the Queen. If you need convincing, try on a pair of their French Knickers in 100% Silk – need we say more?
Rigby and Peller, 22A Conduit Street, Mayfair W1S 2XT, +44 (0)20 7491 2200
For Designer Labels
For the finest selection of luxury designer labels and exclusive in-house pieces, check out Dolci Follie, just off Westbourne Grove in Notting Hill. Featured in Vogue’s December 2013 issue under “Top 5 Bra Fittings”, Dolci Follie prides itself in having expertly trained staff to assist with your quest for the perfect lace pieces.
Dolci Follie, 28A Hereford Road, W2 5AJ, +44 (0)20 7229 9085
For Sports Bras
For incredible support and variety, Victoria’s Secret innovative range of sports bras has inspired us to start working out again. We’re talking adjustable straps, concealed zips and breathable padding – your gym sessions will never be the same again. Tip: Check out The Angel Suite in their New Bond Street store. Velvet sofas included.
Victoria’s Secret, 111 New Bond Street, W1S 1DP, +44 (0)20 7318 1740
For Independent Labels
Playful Promises in Shoreditch stocks a variety of independent labels, retro lingerie, swimwear and accessories. Their in-house brand is girly and experimental – from cupless bras to neon-ruffled thongs – with a whole host of unique, one-of-kind pieces that are pretty affordable.
Playful Promises, Unit 14, Boxpark, 2-4 Bethnal Green Road E1 6GY, +44 (0)20 7739 9217
