Manchester e-tailer In The Style, have announced former CEO of Nobody’s Child John Allen as their new chief technology officer and chief digital officer.
As part of his new role Allen will be responsible for the continued development of the In The Style app, as well as all ongoing digital and technological innovations set to take place at northern based fast-fashion brand.
In a statement released accompanying the news John says: “I’m thrilled to be joining In The Style, which is a business I have long admired for its differentiated collaboration model and strong brand values. The business’s journey to date has been impressive, to say the least, and I’m looking forward to contributing to its further expansion through implementing and scaling an industry-leading digital proposition.”
With founder and CEO of the brand Adam Frisby adding: “We are excited to welcome John to the business. His expertise and experience as a proven leader in digital businesses will be invaluable over the next phases of In The Style’s exciting, long-term development.”
In The Style was founded by Frisby back in 2013, and offers trend-led, celebrity inspired clothing at an affordable price point.
