British model David Gandy stars in a new campaign to unveil the Neo Smart Kids watch, a new collaboration between Vodafone and Disney.
Neo, the smart kids watch, combines style, function and fun in one device to ensure parents can stay connected with their children through calls, chats and emojis, whilst giving kids independence as they take their first step into the digital world. The watch enables its young users to choose from a selection of Disney characters, so they can personalise their Neo, which also enables them to text and access social media.
In the hilarious ad, produced by MindsEye and directed by Benjamin Green, Gandy is tasked with bringing to life how Neo empowers children to enjoy greater levels of online freedom, by eight-year-old ‘director’ and ‘photographer’ Lil J-Peg, accompanied by all-child production crew made up of fashion stylists, lighting operators, runners and one very special ‘creative director of cosmetics’.
Speaking of his involvement in the campaign, David says: “My daughter is growing up so quickly and as she gets older, I know she’ll want to explore the world around her… Neo is the perfect first step on a child’s tech journey, allowing both parents and kids to have fun together whilst giving your little one independence and peace of mind to parents.”
Vodafone Presents: The Neo Kids Shoot Featuring David Gandy
https://www.youtube.com/watch?v=wJsw_XhlHF4&feature=emb_title
