Online shoe retailer JustFab have teamed up with GRAMMY Award winning recording artist Kelly Rowland to launch a brand new footwear and apparel collection, inspired by the enduring strength of powerful women all around the world.
Designed exclusively by Rowland herself, and made up of specially curated, essential wardrobe pieces each tailor-made for every kind of woman, The Kelly Rowland for JustFab Spring 2021 Collection is a fiercely stylish, contemporary line that serves to empower strong females, who like Kelly, are “doing it ALL” with style, grace, dignity and class!
Having worked with JustFab previously as a brand ambassador, the new collaboration marks the first time Rowland has overseen a collection from it’s inception, with the Can’t Nobody singer reviewing sketches and experimenting with product development, with the hopes of creating a sophisticated line, reflective of her own personal style evolution.
Kelly Rowland x JF
“I grew up watching many amazing women, including my Mama T (Tina Knowles Lawson), who used her creativity to bring her dreams and ideas to life – I was always in awe of her and her creative mind, which seemed to have no bounds.” Kelly says in a personal letter written especially to accompany the collections launch. “As I got older, I was fortunate enough to travel the world and watch designers realise their dreams through fashion; I was mesmerised by what a magical job this is. Above all, it just looked like so much fun! I always imagined there would be a day where I got to look at a woman across the street and see her feeling beautiful and confident in my designs.”
