South Korean girl group BLACKPINK have this week been unveiled as the faces of adidas’ latest ad campaign, Watch Us Move.
Striking a series of fierce poses, the K-pop megastars model pieces from the German brand’s Raise Your Voice Collection (R.Y.Z., for short), a line of contemporary, athleisure pieces all designed to help promote and inspire females to feel comfortable, confident, and cool.
In a statement released by the brand to accompany the campaigns launch, adidas’ reps said: “This season, adidas celebrates the intrinsic power of female creativity, identity, and movement with the launch of ‘Watch Us Move’ – a long-term, brand-wide, campaign that has been created to better support all women by championing freedom of expression.”
adidas Originals l WATCH US MOVE l BLACKPINK
https://www.youtube.com/watch?v=zK_GXgQa1RU&feature=emb_title
