Iconic Japanese sportswear brand Asics has launched a new line of running shoes, made entirely from recycled second-hand clothing.
The limited edition SUNRISE REBORN™ PACK, which includes two of Asics most popular shoes, the METARIDE™ and GEL-QUANTUM 360™ TYO, continues the brand’s ongoing mission to help minimise the environmental footprint of its products.
Available in two striking red colours, complemented by black rubber stripes that cover both sidewalls, the trainers have highly breathable and lightweight technical uppers, which guarantee optimum support whilst out running.
To create the shoes, Asics employed the same advanced technology it used to craft a range of upcycled apparel and footwear created for the official Japanese sports team to wear during international events. This innovative technology allows the brand to recycle, remake and restyle discarded materials into new textile designs.
Yasuhito Hirota, President of Asics, said in a statement to the press: “Since our founding in 1949, Asics’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need a sound Earth to exercise on. That’s why we’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5oC. Through sustainable products like SUNRISE REBORN™ PACK, we want to let people all over the world enjoy the mental and physical benefits of sport while preserving the planet for future generations to do the same.”
