Grammy Award winning global superstar Justin Bieber is once again teaming up with casual footwear company Crocs to launch a brand new foam clog, this time in partnership with Bieber’s own personal apparel brand, drew house.
The Crocs X Justin Bieber with drew house Classic Clog 2, features a lavender Classic Clog, a branded logo fixed to the backstrap and special appearances from Theodore and other characters from the drew house community as colorful, oversized Jibbitz™ charms. The shoes come bundled with a pair of tall white drew house-branded socks.
“Crocs with socks is definitely the move.” Bieber says of the new collab. “They’re comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life.”
Crocs X Justin Bieber
To engage fans during the global launch, Crocs has also partnered with Snapchat for an augmented reality gamification activation that allows consumers to interact with the nostalgic, arcade-style look and feel of the campaign. For a limited-time, fans are encouraged to collect as many Classic Clogs, drew house socks and Jibbitz™ charms as they can by tilting their head before the virtual arcade clock stops.
“As a digital-first brand, we continue to surprise our fans with new and engaging ways to experience our icon, while delivering break-the-internet collaborations.” Heidi Cooley, Head of Global Marketing for Crocs says. “From a partnership perspective, Justin’s artistic passion is paired with Crocs’ ability to create memorable, consumer-first moments that celebrate the importance of being comfortable in your own shoes… and socks!”
