German sportswear giants Adidas have announced plans to “rekindle” their partnership with American fashion designer Jeremy Scott, with the first of his new Adidas Originals set to launch this autumn 2021.
The two fashion giants new deal will see Scott reprising his role as a Creative Collaborator of the brand, bringing his “inimitable lens” to an ongoing series of projects over the coming seasons, reimagining Adidas apparel, footwear, and accessories.
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In a statement accompanying the news, Jeremy Scott says: “Partnering again with Adidas feels like a homecoming, and I’m thrilled to be home!”
Adidas x Jeremy Scott
It was back in 2003 that Adidas and Jeremy first formed their creative partnership, with Adidas Originals by Jeremy Scott amassing a cult fanbase for its playful, avant-garde, tongue-in-cheek designs such as sneakers with stuffed animals on the tongue and ultra-popular JS Wings line that even saw a “Black Flag” collaboration with A$AP Rocky.
