Little Mix star Leigh-Anne Pinnock has been announced as Maybelline UK’s latest brand ambassador, and will work alongside the cosmetics giant to launch two new initiatives.
Brave Together, which launches in October, will help people suffering with anxiety and depression while Makeup Not Make Waste is a recycling initiative.
As well as her philanthropic work, Leigh-Anne will also be the face of multiple Maybelline makeup campaigns throughout this year, starting with Nudes of New York palette followed by Instant Eraser Eye concealer.
LEIGH-ANNE PINNOCK X MAYBELLINE
The British singer, who’s expecting her first child with fiancé Andre Gray later this year, took to Instagram to reveal the news, writing: “So many amazing things have happened this year that I am beyond grateful for and this is just one of those pinch me moments! I am so excited to announce that I am now part of the @maybelline family! I am honoured to work with a brand that understands and encourages everything that I stand for! I cannot wait for you to see what we’ve been working on!”
In a separate statement, General Manager of Maybelline UK Anika Majithia, says: “We are incredibly proud and humbled to welcome Leigh-Anne to the Maybelline family. Not only is she a relatable icon for millions of girls and women across the globe – but she’s also an outstanding change-maker on critical topics like equality, self-confidence and mental health. We can’t wait to join forces to help tackle these key topics together, and to celebrate the power of makeup. Welcome Leigh-Anne!”
