British footballer James Maddison has launched a Summer Smarts edit with online fashion retailer, boohooMAN.
Following in the footsteps of fellow brand ambassadors Dele Alli and Leon Bailey, the minimal ten-piece collection aims to target those ‘smarter summer look’, with a clean aesthetic which can take you from day to night or beach to bar.
Featuring matching sets, classic and smart silhouettes, and soft colourways, as well as soft utility styling, wrap over styling, subtle textures and minimal styling, the collection has a refined palette made up of soft pastels with accents of rich neutrals, whilst branding is kept clean and minimal, with tonal woven tabs or embroidery.
Commenting on the collection, James says: “I’ve always had an interest in style and looking fresh off the pitch! Working with boohooMAN on their latest campaign just felt like the perfect collab for me – I’ve been able to work on an edit that not only reps my style, but is affordable for the fans. Big things are to come so keep an eye out!”
