In celebration of two stylish decades, London-based fashion label Lazy Oaf is set to launch its 20th birthday collection.
Made up of 38-pieces, the line will pay homage to the brand’s bright, colourful history, with garments inspired by some its most-loved prints and pieces.
As well as featuring new, elevated and modernised designs, the range will also include patterns taken directly from the Lazy Oaf archive, including the So Tired Long Sleeve T-shirt and the Cereal Shirt Dress from 2014, as well as alternations of styles like the Sandwich Unisex Pants (which was originally available for purchase as a jacket in 2013), and the resurgence of a 2011 bear in the Many Bears Knit Jumper.
A selection of souvenir-style, commemorative memorabilia which the brand playfully likens to being “kind of like the Queen has”, will also be released to coincide with the main collection.
Creative Lead of the brand, Shirley Webb says of the line: “We wanted to create a collection that marked the history of Lazy Oaf, so we trawled through our archives and picked out some of our most loved prints and designs from over the years . We also wanted to make it feel extra special by elevating the design and fabrication, like using a custom made faux fur for the Never Picked Furry Coat, and giving our iconic cloud print a birthday update with fabric woven with metallic threads in the Silver Linings Brocade Dress.”
Founder of Lazy Oaf Gemma Shiel adds: “Getting Oaf to 20 is an incredible achievement and I am proud of our team and incredible community for their unwavering support and love. We have some battle scars and many stories to tell! I loved working on the Birthday collection and delving deep into past collections throughout the years, both cringing over and falling back in love with some pieces that I had forgotten about. As well as running the Oaf ship, my first love and passion is design and creativity and am excited to release our Birthday Collection that takes our design ideas from the past and re-invents and re-introduces them to all of our incredible supporters as well as the new people that might be just discovering us.”
