Kim Kardashian’s shapewear brand SKIMS is to launch a new capsule, in collaboration with fashion designer and Fendi womenswear Artistic Director Kim Jones.
Scheduled to launch November 9th, the monogrammed collection will combine SKIMS’ “highly coveted silhouettes and seamless fits” with Fendi’s luxe details and extensive archives, with the range set to revisit some the Italian fashion house’s 1979 collections including Karl Lagerfeld’s twisted tube tops, tight sashes, and pops of colour.
Taking to Instagram to announce the news to her 260+ million followers, Kardashian wrote “Introducing FENDI x SKIMS – a first of its kind collaboration that unites the luxury of @Fendi with the innovation of @SKIMS”, alongside an image taken from the collections accompanying ad campaign photographed by Steven Meisel, and starring Precious Lee, Jessie Li, Tianna St. Louis and Grace Valentine.
Fendi x SKIMS
“The idea for the collaboration came about when my team and I were sitting around a table at the studio in Rome.” Jones explains in a statement. “Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new SKIMS collection. It was then that I thought: Let’s do something together. (Its) mission of creating solutions for all women is directly mirrored within that of Fendi. My Fendi is about creating something for every woman, every different shape – and that’s something at the heart of SKIMS too.”
In her own statement, Kim says: “Both Fendi and SKIMS have a cultural power very different from each other, but equally as strong. We share a desire to push boundaries, think differently, and challenge convention, which is why we found so much common ground collaborating on this collection together.”
