Smirnoff have teamed up with Gorillaz – the worlds most successful virtual act – to launch a new project called ‘True Originals’.
The long-running vodka brand say in a statement they are to to join forces with the group to “explore, celebrate and reimagine Smirnoff’s history in distinctive cocktail culture with a Gorillaz spin”.
Billed as being a testament to the “endless possibilities that arise from embracing the power of distinctiveness”, the collaboration begins with each four members of the virtual band creating their own personal twist on a classic Smirnoff cocktail. From bass player Murdoc’s Vodka Murdini (a spin on the classic vodka martini) to drummer Russel’s Smirnoff Brooklyn (paying homage to the vodka Manhattan and his love for chilli), each one of the band’s signature recipes will feature on the exclusive limited edition Smirnoff x Gorillaz bottle.
Commenting on the collaboration, Murdoc said: “Nothing to see here folks — just the OG vodka brand teaming up with the OG virtual band. Cheers Smirnoff — pleasure doing business with you! I’m not usually one for labels, but this is a beauty!”
With Head of Smirnoff GB Mark Jarman adding: “Smirnoff is built on the spirit of originality and individuality in all forms; Gorillaz are true originals who dare to push the boundaries in everything they do. We are thrilled to be working with the band to continue creating originality and disrupting the creativity of cocktails.”
Fans can also buy a one-off bottle designed by band members Murdoc, Noodle, Russel and 2D from October 27th here.
