The British Fashion Council (BFC) have announced Diet Coke as the Principal Partner of The Fashion Awards 2022.
The partnership builds on Diet Coke’s recent collaboration with London Fashion Week presented by Clearpay, and the brand’s launch of its ‘Love What You Love’ global campaign. This year also marks Diet Coke’s 40th anniversary and the appointment of global icon Kate Moss, taking the helm as Creative Director of the brand.
The BFC and Diet Coke will work together to evolve The Fashion Awards as a “global entertainment platform, celebrating fashion’s role at the intersection of culture”.
The Fashion Awards 2022 are back!
Set to take place at The Royal Albert Hall in London on Monday, December 5th, The Fashion Awards presented by Diet Coke will provide global streaming, platform amplification and bespoke content creation, celebrating the role of fashion in “self-expression, escapism, and optimism and its positioning at the intersection of culture”.
The events red carpet will once again be a focal point, with Diet Coke bringing the experience and excitement to a global audience via a LIVE broadcast on YouTube, which will be broadcasted on The British Fashion Council YouTube account, from 6:15pm GMT.
In a statement Caroline Rush, BFC Chief Executive, commented: “We are thrilled to welcome Diet Coke as the Principal Partner of The Fashion Awards 2022. Diet Coke is a brand synonymous with fashion, design, and style, and its heritage of collaborating with some of the world’s leading fashion houses and creators is impressive. As The Fashion Awards return on December 5th, we look forward to working with Diet Coke on celebrating all the exceptional individuals and businesses that have made significant contributions to the global fashion community this year.”
With Omar Sadiq-Baig, Senior Brand Manager at The Coca‑Cola Company, adding: “For the last 40 years, Diet Coke has brought the love and joy of fashion to fans through unique collaborations with some of the world’s biggest names in fashion and culture. Appearing backstage and in front rows, Diet Coke has become synonymous with the fashion industry. The Fashion Awards is one of the most anticipated moments in the global calendar and we are incredibly proud and excited to be the principal partner at this year’s iconic event.”
General tickets for The Fashion Awards presented by Diet Coke 2022 are available for purchase online now.
