American Vintage has a new space in London. Located in Hampstead, in north London, the new store stocks both menswear and womenswear from the French brand.
The new space is designed in natural materials and tones, and features a sink where customers can wash their hands with Marseille soap. Designed with wood and terracotta enamel, the store also allows space for natural greenery.
Photo credit: @srhmikaela
With a planter and a relaxation space next to the dressing rooms, the new Hampstead store is more than just a shop: this is a lifestyle space where customers can immerse themselves in the American Vintage universe.
Founded in 2005 in Marseille, in the south of France, American Vintage was inspired by the USA. It all started with adding a French touch to the American wardrobe’s staples. However, the brand has evolved since its t-shirt’s beginnings and now includes lines for men, women and children.
The brand currently has 211 stores around the world and has its eyes set on the US, with a goal of 25 points of sale in the North American country within the next four years.
