With just days to go until the launch of her ‘Celebration’ tour at The O2 Arena in London, Madonna has announced she is partnering with eco-fashion brand Ministry of Tomorrow to create a limited collection of exclusive merchandise, including two collectors item tote bags.
Designed by Ministry of Tomorrow’s founder and president Julian Prolman, aka The Great White Buffalo, the capsule will showcase the pop icons “unique style while promoting sustainability and ethical fashion practices” as the fabric used will be certified organic and Fair-Trade cotton.
Handcrafted by skilled artisans in Kolkata India, limited edition ‘Celebration’ tote bags feature bold, graphic prints, inspired by Madonna’s “iconic style and dedication to spreading love and unity”.
The ‘Ray of Light’ singer will donate 100% of the proceeds from the sales of her tour merchandise to Raising Malawi, and the Chema Vision Children’s Center in Kibera, Kenya, which provides support and resources to vulnerable children.
Addressing fans on social media, Prolman said of the collaboration: “We are thrilled to announce our partnership with Madonna for the Celebration Tour. We have created Limited edition merchandise, featuring two collector’s item tote bags, that will be exclusive on her Celebration Tour and also at Madonna.com. We are honoured to collaborate with Madonna and support her passion for making a positive impact in the world. We hope that these Celebration Tour merchandise items will not only be cherished by fans but also serve as a reminder of the importance of sustainability and giving back.”
About Ministry of Tomorrow
The Ministry of Tomorrow (MOT) is an Eco-Fashion House, that designs handmade luxury vegan bags and accessories.
Based in Nairobi, Kenya, the company closely examines the supply chain at each step of production, and searches for elegant alternative materials that exhibit the similar desirable qualities that leather offers, to ensure no animals suffer to make their bags.
Adopting the mission statement: “Awe-inspiring works of art”, the brand define luxury through a new expression of imaginative design that is elegant, and at the same time distinctive and functional. All prodcuts are handcrafted by skilled tailors who are proudly devoted to producing exceptional quality bags.
