Hackett London has partnered with David Gandy Wellwear to launch a new, high-end lounge and sleepwear collection.
The 12-piece capsule merges Hackett’s modern take on classic, traditional menswear with Wellwear’s well-being-focused fabric innovation.
In a bid to meet the needs of the “discerning modern man”, the collaboration promises to cater for men who want more from their clothes, by uniting both brands dedication to form and function, with the highest-quality fabrics and attention to detail.
Consequently each piece is crafted using the softest fabrics, which studies have shown can enhance “psychological well-being, and reduce negative emotions”.
Additionally, items are treated with ‘Wellwear Care’ – an innovative treatment that applies moisturising, and anti-inflammatory skin caring properties of Aloe Vera extract to the fabric.
Luxurious loungewear lies at the heart of the collection.
Two navy Luxury Lounge Sets made from the softest blend of lyocell and BCI cotton offer the choice of a classic crew neck or hoodie, with matching pants.
These are complimented by a textured Waffle Lounge Set in off-white and navy, with a Henley button down neck in 100% cotton.
Alongside the loungewear are two pyjama sets.
One dubbed Premium, with a long-sleeve tee and the choice of matching pants or shorts, the other dubbed Ultimate, that offers a more “elevated proposition”.
A Waffle Robe further completes the collection.
Hackett London x David Gandy Wellwear
Commenting on the collaboration, David Gandy said in a statement: “Throughout my career, I have always approached everything I do with longevity and authenticity; two values that are synonymous with Hackett London.”
“I have known Jeremy Hackett for many years, so I’m delighted that as Wellwear’s first collaboration, we are partnering with such an esteemed British menswear authority who appreciate the same values that we do.”
“Both brands’ commitment to craftsmanship and quality is second to none, but we approach it from different perspectives which is what makes the collection so unique.”
“Lounge and sleepwear are categories I have an in-depth knowledge of, so I’m delighted to be bringing that expertise to the table, along with Wellwear’s innovative approach to uniting the worlds of style and well-being.”
Marcella Wartenbergh, Chief Executive of Hackett-owner AWWG, added: “David Gandy Wellwear, blends seamlessly with Hackett’s casual style, which is tailored for the global citizen with an active social life.”
“Both of our brands share a forward-thinking approach, dedicated to delivering refined products to a discerning market.”
“We very much look forward to embarking on this exciting new venture.”
The Hackett London x David Gandy Wellwear Collection is available to buy online, and in selected Hackett London stores.
