David Gandy Wellwear continues to shine a spotlight on the “scientific benefits of clothing” this season, with the launch of its Blue Collection.
Marking a new chapter in the brand’s mission to fuse fashion, function and feeling, the range features definitive essentials in a brilliant ‘Workwear Blue’; a name inspired by the brand’s consistent references to classic and timeless utilitarian design.
Available across five best-sellers including the Ultimate Hoody, Ultimate Sweat, Ultimate Jogger, Ultimate Crew Tee and Heritage Scoop Tee, the collection honours Gandy’s founding ethos that “clothing shouldn’t just make you look good, it should make you feel good too”.
As the world’s most popular colour, chosen by almost half of both men and women as their favourite colour, blue is scientifically proven to have a positive impact on both cognitively. The line aims to improve the wearer’s well-being through colour psychology; an area of colour theory that assigns emotional and psychological connections between colours and emotions.
