Oriona Robb is a highly regarded fashion stylist and consultant known for her work with luxury brands, celebrities, and private clients.
With over two decades of industry experience, specialising in personal styling, wardrobe consulting, and editorial projects, Oriona’s approach emphasises enhancing individuality and personal expression through style, tailoring wardrobes to suit both personal and professional needs.
“As a personal style and image consultant, I focus on helping individuals express their authentic selves through fashion, ensuring that their personal style aligns seamlessly with their lifestyle, career, and aspirations,” Robb explains. “My role goes beyond selecting clothing, it’s about empowering my clients to feel confident, impactful, and at ease in every setting, whether they’re attending a high-profile event or navigating their day-to-day lives.”
“Through my work, I aim to empower people to take ownership of their style and use it as a tool for personal growth and success. Fashion is more than just clothes – it’s a means of communication, and I’m here to ensure that my clients’ style speaks to who they truly are, while helping them make a lasting impact in every room they walk into.”
We caught up with Oriona Robb for the latest edition of our ‘My London’ interview series.
Favourite neighbourhood:
Kensington is my favourite. It’s an elegant blend of old-world charm and modern luxury. I love its quiet, tree-lined streets and proximity to iconic landmarks like the V&A and Kensington Gardens. There’s a timelessness to the area that feels like an escape from the busyness of the city.
Favourite place for brunch:
Dalloway Terrace in Bloomsbury is the perfect spot for brunch. The seasonal décor is always stunning, and the atmosphere is intimate yet vibrant. Their eggs benedict is to die for, and it’s the kind of place where you can linger over coffee and conversation for hours.
Best coffee in London:
Monmouth Coffee in Covent Garden is unbeatable. They take coffee seriously, and the result is a perfect cup every time. Plus, there’s something wonderfully London about grabbing a coffee in such a bustling, historic area.
Favourite luxury brand available in London:
I’m loving Laura Green for bespoke tailoring—her attention to detail and craftsmanship makes every piece feel truly special. For shoes, Camilla Elphick is fantastic, her designs are modern, playful, and stylish. And for leather jackets, De Savary London is my go-to. They combine luxury with edge, perfect for the London fashion scene.
Tell us a secret…
The best style advice I give clients isn’t about clothes – it’s about confidence. When you feel good about yourself, it shows in everything you wear, and that’s the real key to great personal style.
Favourite place to shop:
Liberty London is my go-to. It’s iconic, and the carefully curated selection of designer pieces, homewares, and beauty products feels so luxurious. Plus, the building itself is a masterpiece.
Favourite place to find inspiration:
The Tate Modern. I’m often inspired by art, and wandering through the exhibitions sparks new ideas for styling and design. There’s always something that makes me think differently about colour, texture, and form.
Best London destination for a date:
For a special evening, I’d suggest The Ivy Chelsea Garden. It’s beautiful, intimate, and the outdoor terrace is magical in the evenings. The menu is full of timeless favourites, making it an ideal setting for a romantic night out.
Favourite park:
Hampstead Heath. It feels like an escape into nature, yet you’re still in London. The views from Parliament Hill are spectacular, and it’s a perfect spot for a peaceful walk or a weekend picnic.
Favourite food & clothing market:
Borough Market for food, hands down. The variety is incredible, and you can find everything from artisanal cheeses to fresh oysters. For clothing, Spitalfields Market has some great independent designers and vintage finds.
Your sanctuary in the city:
The spa at the Bulgari Hotel in Knightsbridge. It’s a serene escape from the hustle of London, and I always leave feeling refreshed and recharged. It’s pure luxury, from the treatments to the setting.
What inspires you?
People inspire me the most. Observing how different individuals express themselves through style, body language, and creativity sparks new ideas for my work. I believe fashion is a form of personal storytelling, and I’m constantly inspired by the stories people choose to tell.
This season I’m loving…
Rich textures and layering. I’m really into deep jewel tones, luxurious fabrics like velvet and
cashmere, and a mix of structured outerwear with softer knits. It’s all about comfort without sacrificing style.
