HUGO has announced the release of the HUGO x Flowers for Society (FFS) GO-2 sneaker, a collaborative project that combines elements of both brands’ design approaches. The sneaker integrates a streamlined silhouette inspired by running shoes with features such as a hiking-style tread and an updated interpretation of HUGO’s red label.
To coincide with the launch, HUGO has expanded its Roblox platform, PLANET HUGO, with an interactive experience. This includes an obstacle course challenge and a virtual flower shop where participants can earn exclusive user-generated content (UGC) items inspired by the collaboration. The GO-2 sneaker is also available as a digital item within the platform, providing additional engagement opportunities for users.
The HUGO x FFS GO-2 sneaker is available for purchase now at £229.
For more information, visit – HUGO x FFS GO-2 Trainers
