HUGO and Visa Cash App Racing Bulls (VCARB) have unveiled their third collaborative capsule collection, set to launch for summer 2025. The latest drop continues to merge high-performance motorsport aesthetics with bold streetwear influences, embodying the spirit of both brands.
The collection, which features a mix of racing-inspired details and contemporary silhouettes, was showcased in a striking campaign fronted by VCARB Formula One driver Yuki Tsunoda. Designed for those who embrace individuality and innovation, the range includes graphic tees, hoodies, sweatshirts, and a statement leather jacket. In a first for the collaboration, accessories such as caps and sneakers also make an appearance.
HUGO made a strong impression at the F175 Live event at The O2 in London, where the collection was seen on high-profile attendees, including The Pitstop podcasters Jake Boys and Fabio Bocca, as well as influencers such as Danny Lomas, Sophie Milner, and Jolie Sharpe. The event marked the start of Formula 1’s 75th anniversary celebrations, with new team liveries revealed ahead of the 2025 season.
This year marks HUGO’s second as the official apparel partner of VCARB, with the brand featuring prominently on the team’s race suits, teamwear, and livery. Beyond the track, HUGO also outfits drivers Yuki Tsunoda and Isack Hadjar in travel and off-duty looks.
The HUGO x RB capsule collection is available at selected HUGO stores worldwide and online at hugo.com, with prices ranging from £35 for a cotton-twill logo cap to £545 for a leather jacket.
