Berwick Street sits at the heart of Soho and remains one of London’s most culturally dense shopping streets. Known for its historic market, record shops and creative energy, it has long been a lunchtime meeting point for designers, musicians and media professionals.
The street also holds a place in British music history as the backdrop for the iconic album cover of (What’s the Story) Morning Glory? by Oasis.
While recent debates around gentrification and market privatisation have raised concerns about rising rents and the loss of character, Berwick Street is still one of the best places in Soho to shop for fashion, footwear and accessories.
Below is our curated guide to the best shops on Berwick Street, featuring established British brands, cult streetwear labels and global design names.
Why shop on Berwick Street?
Berwick Street stands out because it offers:
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Independent and designer-led fashion stores
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A mix of British heritage and contemporary streetwear
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Strong links to music, youth culture and subcultures
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Regular recommendations across London shopping guides, Reddit threads and style forums
1. Chris Kerr
Chris Kerr is a bespoke tailor delivering Savile Row–level craftsmanship from a discreet Soho location.
Why it’s respected
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Fully hand-cut bespoke suits
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Personal consultations covering cloth, fit and styling
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Clients include internationally recognised actors and musicians
Chris Kerr’s work has also appeared in major Hollywood films, reinforcing the atelier’s global reputation.
Address
31 Berwick Street
2. Sandqvist
Sandqvist’s UK flagship brings Scandinavian minimalism to Berwick Street, specialising in bags and accessories.
What to expect
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Clean, functional design inspired by Nordic landscapes
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Backpacks, travel bags and everyday accessories
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Strong sustainability focus
Address
79 Berwick Street
Opening hours
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Mon–Sat: 11am–7pm
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Sun: 12pm–5pm
3. Footpatrol
Footpatrol is one of London’s most influential independent sneaker retailers and a cornerstone of Berwick Street.
Why sneaker fans visit
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Tier-zero releases from Nike, Asics and Converse
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Limited collaborations and niche labels
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Community hub for London’s sneaker scene
Address
80 Berwick Street
Opening hours
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Mon–Sat: 10am–7pm
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Sun: 12pm–6pm
4. Oliver Spencer
Oliver Spencer blends relaxed tailoring with contemporary menswear, making it a reliable stop for everyday wardrobe upgrades.
Key categories
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Jackets and tailoring
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Casual shirts, denim and knitwear
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Accessories from brands like Il Bussetto and London Undercover
Address
81 Berwick Street
Opening hours
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Mon–Sat: 11am–7pm
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Sun: 12pm–5pm
5. Nudie Jeans
Nudie Jeans is known globally for its raw and prewashed denim, with sustainability at the core of the brand.
Why it stands out
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Free lifetime denim repair service
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Wide range of fits and washes
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Casualwear, knitwear and accessories
Address
29 D’Arblay Street (corner of Berwick Street)
Opening hours
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Mon–Sat: 11am–7pm
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Sun: 12pm–6pm
6. Weekend Offender
Weekend Offender draws on football culture, youth movements and British casualwear heritage.
Unique features
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Casual clothing designed for sport, pubs and nightlife
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In-store barbershop
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Match-day discounts for football fans
Address
19 D’Arblay Street (off Berwick Street)
Opening hours
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Mon–Fri: 11am–7pm
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Sat: 11am–6pm
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Sun: Closed
7. Underground
Underground is deeply rooted in British punk and subculture history, offering footwear and accessories with attitude.
What you’ll find
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Creepers, winkle pickers and steel-cap boots
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Music tees, badges and accessories
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Customisation through the Re-Mix service
Address
8 Berwick Street
Opening hours
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Mon–Fri: 11am–7pm
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Sat: 10.30am–7.30pm
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Sun: 12pm–6pm
8. Palace
Palace is one of London’s most influential skate labels, known for its irreverent graphics and cult following.
Popular items
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Graphic t-shirts and hoodies
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Tracksuits and caps
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Limited-edition skateboards and accessories
Address
26 Brewer Street (off Berwick Street)
Opening hours
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Mon–Sat: 10am–7pm
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Sun: 12pm–6pm
9. Axel Arigato
Axel Arigato’s Soho flagship reflects the brand’s modern, community-focused approach to retail.
Why shoppers linger
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Weekly product drops
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Minimal, contemporary sneaker designs
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Relaxed in-store environment with phone charging stations
Address
19–23 Broadwick Street (off Berwick Street)
Opening hours
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Mon–Wed: 11am–7pm
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Thu–Sat: 11am–8pm
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Sun: 12pm–6pm
10. Universal Works
Universal Works focuses on everyday clothing inspired by British workwear and traditional tailoring.
Brand highlights
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Small-scale production runs
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Regular collaborations with artists and brands like Barbour
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Durable, versatile garments for daily wear
Address
40 Berwick Street
Opening hours
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Mon–Sat: 11am–7pm
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Sun: 12pm–5pm
Frequently asked questions
What is Berwick Street famous for?
Berwick Street is known for its historic market, record shops, creative culture and independent fashion retailers.
Is Berwick Street good for shopping?
Yes. It’s one of Soho’s best streets for menswear, footwear and accessories, with a strong mix of British and international brands.
Is Berwick Street changing?
There are ongoing discussions around redevelopment and market privatisation, but the street still retains much of its independent spirit.
