Independent and ethical fashion label NAMED Collective is the streetwear brand for those in the know.
Based in East London, the label makes small, limited run collections that fans can’t get enough of.
Keep on reading for everything you need to know about NAMED Collective.
Humble beginnings
Co-founded by Georgie and Sam, the brand went from bedroom to streetwear heavyweight at a remarkable speed.
From a side-hustle of customisation, the brand has captured the imagination of its fans with its inclusivity and limited drops.
Community is everything
Describing itself as a community before a brand, NAMED Collective is actively listening to its wider community to create its drops.
Bold designs and 90s inspired streetwear, NAMED is flying the flag for being unapologetically unique.
“Our choices and actions are guided by the voices of our community members. We pay close attention to what they love, actively listen to their feedback and observe what they share with us.”
One rhinestone-embellished tracksuit at a time, the brand is creating a community of freedom-loving followers, conscious and inclusive.
On the topic of rhinestones, NAMED includes a small number of spare rhinestones when its fans purchase an item featuring them. They even have instructions on how to replace lost rhinestones on their website, ensuring their community is aware of how to take care of their items once they’ve purchased from the brand.
It’s seriously cool
Boasting over 700,000 followers on Instagram, NAMED Collective has established itself as a modern brand with a significant Gen-Z following.
Limited drops are central to NAMED Collective’s strategy, lending an exclusive aura to each of their products.
However, NAMED isn’t perceived as elitist; there are occasional opportunities to purchase sold-out items post-launch.
While the brand doesn’t restock everything, they do listen when their fans are clamouring for an item and offer the option to sign up on specific item pages for restock notifications.
The label’s meticulous attention to detail and craftsmanship imbue its streetwear with a luxury finish, surprisingly affordable given its quality.
With its attention-grabbing guerrilla campaigns and early endorsement from celebrities like Miley Cyrus, the brand is actively reshaping today’s streetwear landscape.
The future of streetwear will be ethical and responsible
NAMED, an ethical brand committed to positive impact, continually strives for improvement in their streetwear offerings.
By producing only limited runs and small batches, they ensure that excess stock never contributes to landfill waste.
With a community-centric approach and an anti-trend ethos, NAMED stands out as an accredited Living Wage employer. The brand boasts 78% female representation in its team and partners exclusively with a select number of factories. These factories undergo independent audits and are certified for upholding social and environmental standards.
The brand’s garments are crafted from GOTS-certified organic and recycled materials. Furthermore, all orders are packaged in materials that are 100% compostable and biodegradable.
Going beyond industry norms, NAMED launched the NAMED4GOOD initiative in 2022. This project focuses on creating limited edition pieces and channeling all proceeds to support charitable causes.
