As the saying goes, it’s what’s underneath that counts. Every woman deserves a touch of luxury in her life, and there’s no better way to feel your best than in beautiful lingerie. From Soho boutiques to Islington hideaways, London’s lingerie scene is one of the finest in the world. Whether you’re after delicate French lace, bold latex, or a perfectly fitted everyday bra, this guide covers the best lingerie shops in London for 2026.
Strip — Multiple Locations
Waxing and beautiful lingerie go hand-in-hand, which is precisely why Strip has built such a loyal following. Part lingerie shop, part luxury waxing salon, Strip opened in 2005 with the aim of making hair removal a treat rather than a chore. Today the brand has six branches across London, with décor closer to boutique hotel than beauty salon. Locations include Chelsea, Notting Hill, Soho, the City, Islington, and Covent Garden. Start with a wax, leave with a gorgeous new set — the ultimate pairing.
Website: striphairremovalexperts.com
Atsuko Kudo — Islington
For something truly unique, Atsuko Kudo is in a category of her own. The designer creates and manufactures a full range of women’s styles exclusively in latex rubber, from striking bodysuits and corsets through to chokers and collars. Her celebrity clientele and museum-worthy pieces have earned her an international reputation, yet the studio remains rooted in North London. This is not everyday lingerie — it is wearable art.
Address: 64 Holloway Road, Islington, London, N7 8JL Website: atsukokudo.com
What Katie Did — Portobello, West London
For vintage lingerie lovers, What Katie Did is an essential stop. This is London’s leading retro lingerie shop, and they are widely credited with single-handedly reviving the bullet bra. The brand’s founder drew inspiration from the iconic cone-bra silhouette — similar to the Jean Paul Gaultier style famously worn by Madonna on her Blonde Ambition tour. The range includes girdles, corsets, suspender belts, and stockings, all with an authentic mid-century feel. Staff can order bras up to a 40F, knickers to an 18, and dress sizes up to 26.
Address: 26 Portobello Green, 281 Portobello Road, London, W10 5TZ Website: whatkatiedid.com
Tallulah Lingerie — Islington
Nestled on Cross Street in Islington, Tallulah has been helping customers find exactly what they need since 2003 — often before they even know it themselves. Since reopening after lockdown, Tallulah now operates by private appointment only, offering one-on-one or small group sessions that provide undivided attention and a genuinely luxurious shopping experience. Owner Nicola Adams has an expert eye for fit and style, and the boutique stocks carefully curated pieces alongside its own exclusive Tallulah Silk Slip Collection, handmade locally in Islington. Note that bras are not sold online — fittings are in person only, as Nicola believes a perfect fit can only be achieved face to face.
Address: 65 Cross Street, Islington, London, N1 2BB Website: tallulah-lingerie.co.uk (appointment only)
Maison SL — Notting Hill
One of the most talked-about lingerie boutiques in London right now, Maison SL is the Notting Hill gem that serious lingerie lovers need to know about. Founded by Susana Lorena, who was voted Independent Store Star of the Year at the 2025 Drapers Awards, Maison SL stocks over two dozen lingerie brands alongside its own in-house collection. The edit is tightly curated around quality and fit, with brands like Lise Charmel, Aubade, and Fleur of England regularly featured. Susana is said to be something of a lingerie miracle-maker, renowned for her bra-fitting expertise — and she fits entirely by sight, without a tape measure. In-person and virtual consultations are both available.
Address: Notting Hill, London (call or book online for address) Website: maisonsl.com
Coco de Mer — Covent Garden
Coco de Mer on Monmouth Street is London’s premier destination for luxury erotic shopping. It stocks its own range of thongs, bras, bodysuits and suspender belts alongside a sizeable array of designer brands, and is also home to bespoke bedroom furniture, kink accessories, and a broad selection of toys. The boutique also runs intimate ‘salon’ events, where experts share their knowledge on topics from female pleasure to kink. Walk in feeling curious; walk out feeling extraordinary.
Address: 23 Monmouth Street, London, WC2H 9DD Website: cocodemercom
Agent Provocateur — Multiple Locations
Agent Provocateur’s iconic Broadwick Street store in Soho has been keeping Londoners well-stocked in tulle bras, silk slips and embroidered briefs since 1994. The brand now has multiple London locations, but Soho remains the original and best. Styles run from dainty and delicate to the downright provocative, while the more classic designs are made with silk chiffons and scalloped lace. Whether it’s a treat for yourself or someone else, Agent Provocateur remains one of the world’s most recognisable and celebrated lingerie brands.
Key locations: 6 Broadwick Street, Soho | 1 Grosvenor Street, Mayfair | Brompton Road, Knightsbridge Website: agentprovocateur.com
La Perla — Sloane Street
La Perla has been crafting luxury lingerie for more than 60 years and remains one of the most revered names in the industry. The Italian brand deals in traditional, feminine pieces with a colour palette that favours white, black, and nude, and uses traditional French lace and Georgette silk in its most luxurious pieces, which typically sit in the £200–£400 range for bras. Beyond lingerie, the brand also stocks nightwear, swimwear, and loungewear for both women and men. La Perla also has concessions in Harrods and Selfridges for those who prefer department store browsing.
Address: 163 Sloane Street, London, SW1X 9QB Website: laperla.com
Rigby & Peller — Multiple Locations
Founded in 1939, Rigby & Peller is one of Britain’s most storied lingerie brands. The company began providing bespoke undergarments to the royal family in 1960, serving Queen Elizabeth II, the Queen Mother, Princess Margaret, and other members of the extended royal family — though it should be noted that the brand lost its Royal Warrant in January 2018. Nevertheless, the brand’s reputation for exceptional fit and quality remains unmatched. Today Rigby & Peller has eight boutiques across London’s most exclusive neighbourhoods, stocking top brands including Marie Jo, Primadonna, and Sarda, with cup sizes running from A to M.
Key London locations: Knightsbridge | St John’s Wood | Conduit Street, Mayfair Website: rigbyandpeller.com
Also Worth Knowing About
Bordelle — Not to be confused with the now-closed Bordello on Pritchards Road, Bordelle is a distinct luxury British brand known for its sculptural harness-inspired lingerie using 24K gold-plated components and embroidered tulle. Since 2009, the unmistakable aesthetic has been developed each season while always remaining true to its message: memorable, provocative, and never without a reaction. Available via their West London showroom by appointment, and at Coco de Mer and selected stockists.
Honey Birdette — The Australian brand now has several London locations, offering provocative lingerie including bridal styles, latex, and swimwear alongside intimate accessories. Locations include Covent Garden and both Westfield centres.
FAQ: Lingerie Shopping in London
Where is the best area in London to buy lingerie? It depends on what you’re after. For luxury boutique experiences, Mayfair, Knightsbridge, and Notting Hill have the strongest concentration of high-end options. Soho is home to Agent Provocateur’s original store and Coco de Mer. Islington offers two excellent independent boutiques in Tallulah and the nearby Maison SL. For vintage and retro styles, Portobello Road is the destination.
Where can I get a professional bra fitting in London? Several shops offer excellent fittings. Rigby & Peller is the most established, with decades of expertise and a wide range of sizes up to an M cup. Tallulah Lingerie in Islington is highly regarded for its personal, appointment-led approach. Maison SL in Notting Hill is famous for Susana Lorena’s expert fitting by sight — no tape measure required. All three are worth booking in advance.
What happened to Myla London? Unfortunately, Myla London — one of the capital’s best-loved luxury lingerie brands — closed in 2023. The brand wound down its operations that year, with its intellectual property subsequently put up for sale. For a comparable experience in terms of curation and quality, Maison SL in Notting Hill is an excellent alternative.
Is Rigby & Peller still a royal lingerie brand? Rigby & Peller served the British royal family for decades and held a Royal Warrant from 1960. However, the brand lost its Royal Warrant in January 2018 following the publication of a memoir by former owner June Kenton. Despite this, the brand remains one of the finest and most respected lingerie retailers in London, with eight boutiques across the capital.
What is the most unique lingerie shop in London? That depends on your definition of unique. Atsuko Kudo, with her entirely latex-based collections in Islington, is genuinely one of a kind. Coco de Mer on Monmouth Street is the most comprehensive luxury erotic boutique in the city. Tallulah Lingerie in Islington, with its appointment-only model and handmade silk pieces, offers an experience unlike any high street alternative.
Are there any lingerie shops in London that cater to larger or harder-to-find sizes? Yes. Rigby & Peller stocks cup sizes from A to M and band sizes up to 115cm, making it one of the most inclusive high-end fitters in the city. What Katie Did can order bras up to a 40F and caters to dress sizes up to 26. Tallulah Lingerie also prides itself on catering to a wide range of body types through its personal fitting service.
Always check opening hours and booking requirements directly with each boutique before visiting, particularly for appointment-only shops.
