If you’ve stepped outside the house this week, you’re sure to know that summer is almost upon us. With clear blue skies, higher temperatures and fresh green leaves on the trees, the time to put away the winter coat and break out those shorts is imminent.
Nothing beats that feeling of heading out in minimal clothing, a pair of sandals and sleek shades, staying out from early afternoon until the sun hits down well after bedtime – a sensation that has been perfectly captured by Marc by Marc Jacobs’ latest eyewear collection. Bringing together its usual bold and unapologetic design style with retro sunglass silhouettes, the line evokes the fun, anything-is-possible vibe of the sunshine season, with a range of vibrant options on offer.
Accompanying the collection is a short film entitled ‘The Feeling’, which extends the line’s “ode to the long, hot summer days of youth, surrounded by friends, full never-ending nights and continuous sunrise”. Filmed in California’s sun-soaked San Fernando Valley, the clip strengthens those feelings of hedonism, friendship and freedom that the youth-centric Marc by Marc Jacobs eyewear range is all about.
However, the power of the collection doesn’t stop with a film, with the sunglasses set to be the focus of a truck tour across Europe and the USA this summer. Fashion fans across France, Italy, Spain and America will have the chance to experience the Marc by Marc Jacobs world in full, all while getting up close and personal with its latest eyewear offering.
Visitors can make their mark on their favourite pair by having them custom engraved, as well as snapping them and uploading their pictures to social media sites using the hashtag #Marcthesun. To find your nearest location visit the World of Marc Jacobs blog.
For those who want to get their hands on the sunglasses now, shop the collection at the Marc Jacobs webstore by clicking here. With so many different options on offer – from chunky frames to beautifully tinted lenses – you’re sure to find a pair to fit your summer wardrobe perfectly.
Make sure you keep up with the latest from Marc By Marc Jacobs too, by checking out its social channels and watch of ‘The Feeling’ below:
www.facebook.com/marcjacobsintl
https://instagram.com/marcjacobs
https://twitter.com/marcjacobs
http://marcjacobs.tumblr.com/
http://plus.google.com/+marcjacobsintl
