Burberry has revealed its Year of the Rabbit collection featuring the Thomas Burberry Monogram, playfully reimagined with rabbit ears to celebrate Lunar New Year.
The iconic bunny monogram adorns all womenswear, menswear and childrenswear pieces, as well as the label’s signature Lola bag, accessories and cashmere and silk scarves.
The rabbit is a key motif running throughout the capsule, including cartoon-inspired iterations. Some of these motifs are positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo.
Key pieces for men and women include a fleece, puffer and varsity-style jackets embroidered, appliquéd and printed with the Thomas Burberry Monogram, and motifs celebrating the Year of the Rabbit, as well as baseball caps in white fleece decorated with rabbit ears, and knitwear embellished with rabbit motifs.
Building upon the brand’s spirit of “adventure, and celebration of taking a leap into the unknown”, the collection is brought to life in a triptych of campaign films captured by video director Zika Liu and photographer Sky.
Starring actors Qi Xi, Shi Pengyuan and sportswoman Zhao Lina, the clips capture each individual “on a journey through open spaces offering the chance for a new perspective: and the opportunity to experience the extraordinary to find confidence, passion and creativity.”
Burberry The Year of the Rabbit | Take a Leap
https://www.youtube.com/watch?v=rsTtTOSxyQw&feature=emb_title
