Expect to see more of Cath Kidston’s signature joyfulness and prints across new product categories soon, thanks to a fresh partnership with global brand extensions licensing agency, Beanstalk.
Targeting home, fashion and gifting internationally, the partnership allows the brand to focus on key markets including Europe, North America and South Korea and on creating great products for all the family.
“We are thrilled with the new partnership that leverages the licensing expertise of Beanstalk to create opportunities for our customers to experience Cath Kidston in new ways,” commented Cath Kidston CEO, Melinda Paraie. “Through licensed extensions, the brand vision will continue to bring nostalgic meaning and joy to everyday life.”
Louise French, Senior Vice President, Business Development and Operations at Beanstalk, added, “We are delighted to be working with Cath Kidston, one of Britain’s best-loved brands, to extend the brand into new and creative spaces. The quintessentially British nature of the brand and distinctive print handwriting offer significant opportunities to create beautiful new products that offer additional touchpoints for consumers.”
