London coffee brand Grind has announced a new limited edition collaboration with Hello Kitty in celebration of the character’s 50th anniversary.
Available to purchase both online and exclusively at select locations, the capsule includes Grind’s first ever piece of fashion merchandise in the form of a t-shirt featuring a retro Hello Kitty print in her original 1974 look, holding her very own Grind coffee cup.
The shirt retails at £34, and comes in sizes S – XXL.
Other items in the collection include a Grind coffee tin, and a reusable stainless steel coffee cup,
The launch campaign features some of Grind’s favourite influencers and friends of the brand – Jamie Windust, Francesca Perks, Belinda Ingrid, and Daisy Austin – as they spend a day at Shoreditch Grind café drinking a lot of coffee.
Imagery was shot by photographer Charlie McKay and his team.
David Abrahamovitch, Founder & CEO of Grind, commented: “Our collaboration with Hello Kitty celebrates the nostalgic charm of Sanrio’s most popular and loveable character.”
“United by our London roots and our shared love for all things pink, we’re so excited to commemorate the 50th anniversary of Hello Kitty with a collection created in appreciation of such a universally-loved character.”
To further celebrate half a century of Hello Kitty, both Grind and Sandro will host a pop-up in Spitalfields Market from May 23rd, to June 6th 2024.
As well as selling merch, customers will also be able to purchase a special limited edition Hello Kitty x Grind Iced Strawberry Matcha.
The first 500 customers to visit the pop-up will receive a free Hello Kitty sticker pack.
