Gucci has announced that it will present its Cruise 2025 show at London’s Tate Modern this spring.
The event, which will be Creative Director Sabato de Sarno’s first cruise collection, is scheduled to take on Monday, May 13th 2024.
“Tate Modern stands as a hub of creativity and dialogue, where diverse perspectives converge to spark meaningful conversations and foster cultural exchange,” Gucci said in a statement.
“Here, the interplay of art and architecture creates an environment that inspires innovation and challenges boundaries, much like the city itself.”
“Inspired by multiple journeys to London over time, where he immersed himself in the city’s diverse cultures, Sabato De Sarno seeks to capture the essence of London’s spirit — a coming together of ideas, styles and personalities, defined by contrasts that spark creativity.”
Gucci’s ties to London date back to the 1800’s, when brand founder Guccio Gucci served as a luggage porter and lift boy at The Savoy Hotel in 1897.
After witnessing first hand what was once described as the “lifestyle of the international elite”, Gucci was said to be inspired to start creating his own line of luxury suitcases and bags.
As a result, he founded his namesake fashion label in Florence in 1921, and the first Gucci store was opened in the Italian city of Via della Vigna Nuova.
In keeping with Gucci’s longstanding commitment to champion “culturally significant locations and their communities”, the Italian fashion house will support the Electric Dreams exhibition at the Tate Modern when it opens this autumn.
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Described as being one of the museum’s most ambitious projects to date, the exhibit will celebrate the early innovators of optical, kinetic, programmed and digital art, who pioneered a new era of immersive sensory installations and automatically-generated works.
Electric Dreams will run from November 28th, 2024 to June 1st, 2025.
