Harry Styles stars in the new HA HA HA campaign for Gucci.
Designed by Styles, with pieces inspired by his close friendship with Gucci Creative Director Alessandro Michele, the stylish collection spans both formal evening wear and daywear categories, and uses menswear as a “tool of the avant-garde”.
Campaign imagery shot by British photographer Mark Borthwick, captures the ’As It Was’ singer in scenic elements of everyday life, posing in jackets, formal suits, and Prince of Wales coats, whilst also showcasing some of the collections vintage-inspired accessories.
Of the new capsule and campaign Harry says: “I’m so happy to see this project finally come to life. I’ve known Alessandro for years now, and he’s always been one of my favourite people. I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.”
The HA HA HA collection is available to shop online now at Gucci’s website.
