OOOOO is the UK’s first revolutionary live-streaming entertainment commerce app. Named after “the universal sound made when discovering something amazing,” OOOOO is an app that lets you shop the videos you’re watching.
Launched in November 2020 by two tech leaders from Wish.com and TikTok, OOOOO promises to disrupt the way we consume entertainment and the way we shop.
Sam Jones (previous MD at Wish.com) and China-based partner, Eric Zhang (founding member of musical.ly, Senior Engineer at TikTok) saw the impact of live-streaming commerce in China (estimated to reach $305 billion this year, Forbes) and recognised the commercial potential for the UK’s retail and entertainment industries.
OOOOO is an immersive social realm where entertainment meets shopping via interactive, live-streamed shoppable shows. The app provides a mobile platform connecting independent retailers, merchants, emerging talent and creators across a network of digital channels dedicated to all passions and cultures.
Like Only Fans, OOOOO’s core is its engaged community. The app is an open forum, free to join and actively encourages organic growth of the community, offering enticing rewards and real-time, dynamic discounts during live streams.
With over 200k downloads already, the app has reached no.1 in the UK shopping charts, surpassing Amazon. Its most lucrative shows have seen live audiences of 10k viewers and sold £2.5k of products in a single show.
The possibilities are endless, and OOOOO could provide a real, new revenue stream for manufacturers, wholesalers, brands and independent stores.
The first forward-thinking partnership of its kind in UK retail, ISAWITFIRST is the first ecommerce fashion brand to join forces with the app. Customers can now enjoy access to the latest trends during live-streamed shoppable shows live and direct from I Saw It First’s HQ, and purchase in real-time in just a few clicks in the app.
However, OOOOO (and the partnership) is not just about commerce. Co-Founder Sam Jones said ““The core value of OOOOO is connecting consumers directly to the source of incredible products through live, interactive videos that are shoppable. It is entertainment first, shopping second. […] We believe this is a game changer for the fashion industry, giving a behind the scenes look at their operation by live video. ISIF work with many of the UKs top fashion influencers, and they can all become creators in live shows – sharing their look with people in an interactive show – bringing the consumer closer and closer to their style.”
