London based creative agency Not Studio have announced the Beta release of their new curated shopping platform, showcasing the most sought-after contemporary trainers – SNEAK in PEACE.
The slick site, presents as a technology-driven platform, and utilises proprietary software to source and curate the most premium shoes on the market, whilst listing the online retailers who carry each style which in turn allows users to shop directly through their preferred store.
Updated daily with new styles from the some of the biggest global brands right down to disruptive startup labels, and allowing users to collect and share wish-lists of their favourite trainers, the platform showcases both men’s and women’s trainers in a beautifully designed interface, in a format familiar similar to Instagram.
SNEAK in PEACE: Equality
In an industry that often tends to cater more for its male customers, SNEAK in PEACE was designed explicitly to put equal emphasis on both men’s and women’s styles – with the site currently featuring over 75 retailers and 4000+ trainers, including the world’s largest curation of vegan and sustainable styles.
“For a long time the sneaker marketplace has been very male-dominated.” explains Not Studio’s Creative Director Mark Bage. “We want to redress the balance in a way that is more inclusive and effortlessly stylish.”
Detailing his vision for the brand further, Bage adds: “We felt there was a real need for a premium sneaker site; less of a collector, more of a curator. SNEAK in PEACE has given us the opportunity to hunt out and showcase some really innovative and disruptive startup labels alongside the creative divisions of established brands.”
