Ted Baker has introduced a new menswear line called Ted by Ted Baker. The line reimagines British style for a new generation of shoppers. As a result, it combines the brand’s design heritage with a more relaxed, contemporary approach to everyday dressing.
A Fresh Take on British Menswear
Ted by Ted Baker is built on a simple idea: British style is about perspective, not geography. So instead of chasing trends, the line focuses on elevated essentials that move easily from the office to travel and beyond. In other words, it favours individuality and quiet confidence over convention.
Inside the Fall 2026 Collection: London in Motion
The debut collection is called London in Motion. It takes its inspiration from the city’s art scene and creative energy. The range includes:
- Functional outerwear
- Tactile knitwear
- Refined shirting
- Polos and trousers
- Everyday wardrobe essentials
Each piece features a relaxed silhouette, premium fabric and understated detailing. Together, these choices give the collection a look that feels timeless yet modern. Meanwhile, the colour palette draws directly from London itself, mixing deep navy, weathered neutrals and rich earth tones with occasional bursts of colour inspired by the city’s galleries, parks and architecture.
What the Designers Are Saying
Gina Ottomanelli, Senior Director of Creative Design at ULAC, explained the thinking behind the line. According to her, the goal was to create a collection that feels authentically British while still speaking to a global audience.
“The collection reflects the craftsmanship and design heritage people associate with Ted Baker, reimagined through a more contemporary, relaxed lens. It’s about timeless style, individuality and clothing that fits naturally into everyday life.”
Where to Buy Ted by Ted Baker
The full Ted by Ted Baker collection launches on August 14, 2026. From that date, it will be available at Macy’s stores nationwide and on macys.com.
About Ted Baker
Ted Baker was founded in 1988. Since then, it has grown into a British lifestyle brand known for combining quality craftsmanship with contemporary design and a distinctive sense of wit. Over the years, the brand has expanded beyond apparel into accessories and footwear, while staying rooted in its British identity.
For more information, visit tedbaker.com.
