Rita Ora has announced the launch of her sustainable activewear brand, Humans Being – designed to take the wearer from “workout to out-out”.
Set to launch Thursday, November 3rd 2022, the brand will offer “fashion-forward thinkers sustainable and stylish activewear designed around people and their hybrid lifestyles”, with all garments crafted from sustainable and recyclable materials with a circular lifecycle, including Ynviron from Antex, recycled plastic bottles, and natural materials like organic cotton.
Performance pieces included in the brands debut 12-collection include cycling shorts, sweatshirts, joggers, sports bras, and leggings, which each come in 6 different colourways, including neutral and bold colourful tones.
Commenting on the launch of the brand, the ‘Let You Love Me’ singer said in a statement: “Fashion has always been an instrumental part of my life. When I was a teenager I worked in the shoe shop, Size? on Portobello Road. I remember going to the market there to look for the perfect vintage pieces to pair with the trainers I got through my job. I loved the idea of mixing modern and vintage styles, repurposing an item from the past in a way that made me feel special and unique, and it’s something I still do to this day.”
“When I founded Humans Being, I wanted to embody this same mentality using recyclable materials to create clothing that’s both stylish and comfortable. It was important for me to create looks that people can feel good wearing both inside and out. I’ve put together an absolute dream team for this, and I can’t wait for people to get their hands on it.”
The debut Human Beings collection is set to launch November 3rd 2022 and will be available to purchase online at humans-being.com.
