British recording artist Zayn Malik has teamed up with Arnette to co-create a new eyewear collection.
The Zayn x Arnette collection features five styles each named after iconic, retro cars and have been produced using bio-based materials to offer a new, sustainable approach to eyewear.
The sunglasses also take inspiration from classic ’80s and ’90s silhouettes, combining contemporary attitude and pre-millennium nostalgia with bold square profiles, low-and-wide wing shapes and deep-rim metal.
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The collection’s accompanying campaign incorporates some of the Pillow Talk singer’s own art, and is presented by way of a multi-level video game with retro-futuristic inspirations throughout. Malik has also designed frames inspired by his album cover for Nobody is Listening and merchandise collection, for a complete look.
Commenting on his collaboration with the American brand, Zayn says in a statement: “I’m very interested in design and the creative elements of a campaign, so it was quite cool to work with a brand like Arnette. The team has been really open and receptive to my ideas and have been a great partner.”
