Golden Globe-winning actor John Boyega has partnered with H&M to launch a new, uncompromising menswear collection that pushes for sustainability and celebrates change-makers trying to do good for the world.
Edition by John Boyega will combine workwear references with floral prints and tie-dye patterns, and will feature some of autumn’s key looks constructed from recycled, organic and innovative materials, in line with H&M’s commitment to move fashion into a more sustainable future. In the new menswear line, cotton is organic or recycled from textile production or post-consumer waste; nylons and polyesters are recycled; and the man-made fabric Tencel lyocell is created from sustainably sourced cellulose fibres.
Stand out pieces in the collection include a patchwork chore jacket, constructed from collected denim garments remade into a contemporary style, a striking checked coat, partly made from premium Italian recycled wool and a versatile, zip-off puffer jacket crafted from the innovative material Vegea™ (a vegan alternative to leather, partly made from waste from the winemaking industry).
Edition by John Boyega
In a press release companying news of the collection, Boyega says: “I’m excited to collaborate with H&M on a collection that aligns my passions with purpose. Sustainability to me, means thinking about longevity for the benefit of those coming after us. This collaboration has already birthed opportunities for fresh dynamic creatives. Two birds with one stone.”
Whilst H&M Head of Menswear Ross Lydon adds: “John Boyega is a brave leader of a generation that’s speaking up for change, believing there’s a better way to treat each other and the planet. H&M is proud to team up with John for Edition by John Boyega, a contemporary, more sustainable collection for men.”
