January is the time when many of us set new intentions for the year ahead, and the same can of course be said for business.
Announced last week and coordinated by Skandinavisk founder Shaun Russell, 26 B Corporation brands have joined forces to create a new B Corporation Beauty Coalition. As certified B Corp companies, they are all already committed to the highest ethical and environmental standards and this new partnership recognises the need to go further and faster for the beauty industry. Some of the names within the group of 26 (based across 8 countries and 3 continents) include The Body Shop, Davines, Aromatherapy Associates and Rituals.
President of Davines and co-founding member of the coalition Davide Bollati said that the group had become “increasingly uncomfortable with the social and environmental footprint of the industry” and felt that their respective solo efforts could be more powerful and inspire change through mutual commitment.
The coalition will focus on 4 key areas – ingredient sourcing and sustainability, greener logistics, packaging responsibility and messaging that customers can understand and trust.
