Seven Dials, Covent Garden brings together fashion, beauty, jewellery and food within a compact part of central London. Its seven streets meet around the central sundial column, with Monmouth Street and Earlham Street offering useful starting points for shopping.
You can browse most of the area on foot in an afternoon. Alongside the shops, there are coffee stops, restaurants and Seven Dials Market, making it easy to combine shopping with lunch.
Here are nine places to add to your route. For more nearby options, explore our Covent Garden shopping guide. Alternatively, head further afield with our guide to independent shopping in East London.
Where to Shop in Seven Dials, Covent Garden
1. Code8 Beauty
Code8’s Monmouth Street store offers makeup alongside personalised beauty services. Visit to compare shades in person, explore the range or book an appointment with the team.
The bespoke lipstick experience is the main draw. During the session, you choose a formula and develop a shade with guidance from a specialist. It’s an option for replacing a discontinued favourite or creating something specific for an occasion.
Book ahead if you want the experience rather than a general browse.
Address: 29 Monmouth Street, London WC2H 9DD.
BOOK YOUR BESPOKE LIPSTICK EXPERIENCE →
2. MONC
MONC’s Monmouth Street shop combines glasses and sunglasses with fitting advice and eye-care appointments. It’s a useful stop if you want to compare frames and discuss lens options in person.
Try different shapes before deciding, paying attention to the bridge, arm length and overall fit. If you need an eye examination, check appointment availability before visiting.
Address: 17 Monmouth Street, London WC2H 9DD.
EXPLORE MONC FRAMES & APPOINTMENTS →
3. Ace & Tate
Ace & Tate offers prescription glasses, sunglasses and eye tests at its Earlham Street store. The range includes understated everyday frames alongside stronger shapes and colours.
Shopping in person makes it easier to compare sizes and see how a frame sits on your face. Meanwhile, the team can explain lens options and any additional costs before you order.
Address: 10 Earlham Street, London WC2H 9LN.
EXPLORE THE STORE & BOOK AN EYE TEST →
4. Missoma
Missoma’s Monmouth Street store is a useful place to compare necklaces, earrings, rings and bracelets. Seeing the pieces together helps you judge their scale and decide how to combine them.
Start with an everyday pair of hoops or a simple chain, then try different lengths and finishes. The store also offers services including ear piercing and permanent bracelets, so check the booking options if those interest you.
Address: 46 Monmouth Street, London WC2H 9LE.
DISCOVER MISSOMA & BOOK STORE SERVICES →
5. Odd Muse
Odd Muse focuses on structured womenswear, including tailored jackets, fitted dresses and separates. Its Monmouth Street shop gives you a chance to try the cuts before ordering.
Visit if you’re looking for occasionwear or tailoring with a defined silhouette. Compare sizes carefully, particularly around the shoulders and waist, and try pieces with the shoes you expect to wear.
Address: 44 Monmouth Street, London WC2H 9EP.
SHOP ODD MUSE DRESSES & TAILORING →
Food and Coffee Stops
6. Monmouth Coffee
Monmouth Coffee is a straightforward stop for a coffee break or beans to take home. The Monmouth Street shop sells whole-bean and ground coffee, brewing accessories and a selection of pastries and sweet treats.
If you’re buying beans, ask which coffee suits your preferred brewing method. For takeaway drinks, bring a reusable cup or check the shop’s reusable cup scheme.
Plan around its opening days: the Covent Garden shop currently closes on Sundays.
Address: 27 Monmouth Street, London WC2H 9EU.
SHOP MONMOUTH COFFEE & CHECK VISITING DETAILS →
7. Pierre Hermé
Pierre Hermé’s Monmouth Street boutique specialises in macarons and chocolates. It’s a convenient stop for a small treat or a boxed gift during a shopping trip.
Compare the available flavours in store, or order ahead through the UK website. Click and collect is useful if you want to secure a particular box before arriving.
Address: 38 Monmouth Street, London WC2H 9EP.
ORDER PIERRE HERMÉ MACARONS & GIFTS →
8. 26 Grains
26 Grains is a breakfast and lunch option in Neal’s Yard, a short walk from Monmouth Street. Its grain-led approach makes it worth considering when you want a sit-down meal between shops.
Check the current menu and visiting details before setting out, as dishes and service hours can change. Afterwards, take a short walk around the courtyard before returning to the main shopping streets.
Address: 1 Neal’s Yard, London WC2H 9DP.
9. Seven Dials Market
Seven Dials Market brings independent food traders and bars together inside a former warehouse on Earlham Street. It’s a practical choice for groups who want different things to eat.
Browse the current trader list before visiting, then order from the counters that appeal. The line-up changes, so use the market website for the latest options rather than relying on an older recommendation.
Most visits are walk-in, although the market also offers some group bookings. Check the booking terms if you’re organising lunch or dinner for several people.
Address: 35 Earlham Street, London.
SEE FOOD TRADERS & BOOKING OPTIONS →
Planning a Visit to Seven Dials
Start on Monmouth Street for beauty, jewellery and clothing, then continue to Earlham Street for eyewear and Seven Dials Market. Neal’s Yard makes an easy detour along the way.
Allow a couple of hours for browsing, or longer if you have a beauty appointment or plan to eat. For a wider route, continue towards Floral Street and King Street using our guide to nearby Covent Garden shops.
Check individual websites before travelling, particularly for appointments, Sunday opening and bank holidays.
Seven Dials, Covent Garden: FAQs
Where is Seven Dials?
Seven Dials sits within the Covent Garden area of central London. Covent Garden, Leicester Square and Tottenham Court Road stations are all within walking distance.
Is Seven Dials good for shopping?
Yes. The area offers fashion, beauty, jewellery and eyewear within a compact network of streets. However, the mix includes both independent businesses and larger brands.
Where should you eat?
Seven Dials Market is useful for groups and casual meals. Alternatively, consider 26 Grains for breakfast or lunch, and Pierre Hermé for macarons and chocolates.
When should you visit?
Weekdays generally offer more space to browse than busy weekend afternoons. However, choose your day around the places you most want to visit, as opening hours vary.
Do you need to book?
You can browse the shops without booking. However, reserve services such as bespoke lipstick sessions, eye tests and jewellery appointments in advance where required.
Is Seven Dials free to visit?
Yes. There is no admission charge to explore the streets and browse the shops. Food, purchases and booked services cost extra.
