Smruti Sriram is the CEO of Supreme Creations / Bags of Ethics – an ethical manufacturer of reusable packaging and eco-friendly giveaways for some of the best brands in the world including London Fashion Week, Topshop, Tesco, and Nike.
All products are custom-made in their own award-winning factory in Pondicherry, South India in which 9 out of 10 employees are women, many of whom the main breadwinners in the family. Smruti also helps run the Wings of Hope Children’s Charity – a charity focused on the educations and skills training of young people around the world.
Smruti grew up and lives in London and is a graduate of Philosophy, Politics and Economics from Oxford University, and a scholar from London Business School. Her life motto is “Don’t Be Boring”. We caught up with Smruti for the latest in our ‘My London’ interview series.
Favourite neighbourhood:
Holland Park.
Favourite place for brunch:
Portobello Pizzeria – if you are going to eat a pizza eat the best pizza you can, otherwise it’s not worth the calories!
Best coffee in London:
Don’t drink coffee (or tea) but we love our client The Gentlemen Baristas.
Favourite gallery or museum:
The V&A – perfect marriage of contemporary and old masterpieces.
Favourite place to shop:
London Fashion Week Festival – emerging designers in a lovely showcase and setting.
Favourite place to find inspiration:
Dulwich College Main Hall – it’s where we hosted our first Wings of Hope Back to School Day.
Best London destination for a date:
A long walk along the Thames at dusk
Favourite park:
Primrose Hill – spectacular views of our beautiful city
Favourite food market:
I like supporting international produce shops like Indian ones on Ealing Road or Middle Eastern ones near Maida Vale.
Your sanctuary in the city:
The Library at London Business School on the Marylebone Road – amazing domed roof and a great place to think.
What inspires you?
Working with young people – full of energy, and much smarter than any of us. Supporting young people across the world with Wings of Hope gives me a huge amount of inspiration.
This season I’m loving:
Victoria Beckham
