A$AP Rocky has joined forces with Mercedes-Benz, through his creative agency AWGE, to launch a 90s-themed clothing and accessories collection.
The AWGE x Mercedes-Benz collection will focus on various apparel silhouettes, and gender-neutral streetwear / lifestyle pieces, as well as a classic snapback. Included in the range are hoodies, sweatpants, caps and bomber jackets – all adorned with both AWGE’s and Mercedes-Benz logos.
The collaboration was inspired by Mercedes iconography in Hip Hop and New York fashion.
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“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me,” Rocky explained in a statement marking the launch. “To be able to incorporate my relationship with Mercedes and my partnership my with Pacsun to release select items from the first drop, echoes my original sentiments of creating premium products based off my love for nostalgia and heritage brands that are accessible at different price points.”
The AWGE x Mercedes-Benz capsule collection is available for purchase now via PacSun and on AWGE’s web store.
