British menswear designer Bianca Saunders has unveiled a new brand logo with a spring/summer 2022 campaign in Paris.
Created in the hope of making the brand more easily identifiable by both the public and industry, the logo incorporates influences from historic works of art throughout British history, and aims to reflect the “stylistic approaches typically associated with the menswear designer and a need for a luxurious premium finish to match the brand’s elevation.”
Created under the direction of Saunders by graphic designer Jonathan Isaacson, and with typography by Kia Tasbihgou, Bianca has launched a poster campaign in Paris showcasing the new logo as well as her SS22 collection.
In a statement, the brand explain of the new creative direction: “The biggest driving force was ensuring the logo provided personality and allows the brand to be well defined within the fashion space, and not simply being synonymous with another, easily identifiable as Bianca Saunders own.”
