American athletic giant brand Champion has launched a new global brand campaign celebrating their ‘Champion of Hoodies.’ The campaign serves as part of their wider global platform; “Be Your Own Champion”.
Initially developed as a way to protect athletes whilst they were waiting on the sidelines to maximise their overall performance, 80 years on the brand continue to offer an an “unparalleled range of beloved silhouettes and designs” consisting of 3 standout staples: the Reverse Weave, the Classic Fleece, and the Powerblend Fleece.
In 2017 the Reverse Weave hoodie was recognised by Museum of Modern Art in New York City as one of the 111 items that shaped the history of fashion, solidifying Champion’s name well beyond the athleticwear category as the original, and only, real hoodie.
In a press release Vice President Of Global Marketing John Shumate says of the hoodies impact: “Champion is proud of our sport heritage, and we want everyone to know that our signature ‘C’ logo is not only the mark of a Champion, but has a deep-rooted history of creating and innovating hoodie fashion.”
